Your Email List Isn’t Dead—You’re Just Not Using It Right
If you’re telling yourself “email doesn’t work for me,” chances are… you’re either not using it enough, or using it wrong.
Let’s fix that.
Here’s where most e-commerce owners drop the ball:
1. No welcome sequence.
New subscribers should not get a generic “thanks for signing up.” That’s wasted potential. A solid welcome series builds trust and sets expectations.
2. Only sending emails when you want something.
If the only time people hear from you is when you’re selling, don’t be surprised if they stop opening. Email should feel like a relationship, not a transaction.
3. You’re not segmenting.
Not everyone on your list is the same. First-time buyers, frequent shoppers, and ghosters all need different messages. Group your list. Speak directly.
4. Weak subject lines.
If no one’s opening your emails, they don’t even know how good they are. Lead with curiosity, not desperation.
You don’t need to send daily emails or be a copywriter. You just need a plan—and a few smart automations working behind the scenes.
Your email list could be your most powerful asset—but only if it’s set up to work for you. Whether you need help writing your first welcome sequence or want done-for-you flows that drive sales, I can help you bring your email marketing to life.
