I’m Fernanda —a creative at heart, a lifelong learner, and a firm believer that with the right tools, anyone can build something amazing.

Creativity has been part of my life for as long as I can remember. As a kid, I was always making something—painting with oils, molding ceramics, designing porcelain pieces. By the time I was 10, I had already learned to knit and crochet and even earned my first bit of money by knitting baby clothes (entrepreneurial spirit from the start!).

Fast forward a few years, and my creativity took me on a whole new adventure—moving from Brazil to San Diego at 21. I didn’t just start a new life; I inherited two amazing step-daughters (then 7 & 4) and, more recently, a very energetic husky puppy. Life got exciting fast!

While waiting for my immigration paperwork, I found a new creative outlet—web design. I spent hours in the library, teaching myself HTML, Dreamweaver, and Flash (yes, really!). Once I got my work visa, I started designing logos, branding, and websites for local businesses, blending my love for art with strategy.

Then, another passion called—teaching. I became an ESL instructor and kept climbing the ladder—from teacher to Lead Teacher, to Center Director, and eventually Academic Director overseeing four U.S. schools.

Managing a $21 million budget? No big deal. Well… okay, it was a little stressful. But I loved the challenge and even turned the San Diego school into one of the most profitable in the country.

Then, 2020 hit. The schools shut down, international travel stopped, and just like that, I had to start over.

So, I put my business skills to the test and launched my own e-commerce brand. It was exciting, it worked, and I learned a lot. But I missed two things: design and teaching. That’s why I started this business—to help other entrepreneurs take control of their digital marketing without the stress.

Now, I help business owners optimize their Shopify stores, email marketing, and social media so they can grow with confidence. Whether you want to learn the skills yourself or have me handle the work for you, I’m here to make digital marketing simpler, smarter, and more effective.

And when I’m not working? You’ll probably find me in the kitchen cooking up something delicious for a dinner party—I love bringing people together over good food!

So, what’s your story? Let’s connect and build something amazing.